Work-it
One of the most exciting areas of our work is developing a business or product from the ground up. When approached by an industry specialist to invent a brand name, identity and website. Aspect got to ‘work-it’. The client wanted to create a hardcore workwear brand that would appeal to the tradesman market who was looking for quality and style, along with durability. The clothing routes are in extreme sports and so we took the theme to organise a photo shoot on location at rock face where we could communicate the background and extreme conditions.
Comms: Name, Brand ID, Copywriting, Photography, Website, SEO, sales brochure & print
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