A Very Different Approach To PR

It is said that there is only one thing worse than being talked about, and that is not being talked about at all… Building your image and reputation in your chosen market is challenging and handled with care it will deliver remarkable results.

Is Innocent so Innocent now Coke have a stake, Did Sir Fred Goodwin speak to his PR people before deciding he’d keep his pension and how does Richard Branson keep a squeeky clean image…its all PR.

So what are they saying about you and your business. Aspect’s PR team work as part of your whole marketing to build the perception you want to have.

So how do we do it?

“All Aspects of PR” Package

Retaining Aspect’s PR service will ensure your business receives the raft of benefits associated with consistent, ongoing activity. Alongside supporting the primary strategy to raise awareness of your business amongst its key audiences, the benefits of retained PR include:

∗ Press office handling day to day press enquiries and associated admin
∗ Consistent, integrated messaging externally and internally
∗ Increased momentum from sustained activity
∗ Create, nurture and maintain mutually respectful relationships with press
∗ Position your business as industry spokesperson
∗ Strengthen relations with industry and customers
∗ Continual interaction of PR activity – ensuring joined up messages as part of the creative team

Our PR package includes:

Press office facility
Dealing with all press enquiries, managing requests for copy, biogs, images etc, draft and distribution of compelling news releases, establishing relationships with key editors. Your press office will also support you at events and exhibitions with the compilation and distribution of press packs, attendance on-stand to deal with press enquiries and chaperoning of press at events to ensure their requirements are met.

New product launches
As part of the integrated marketing product launch process your PR team works with the marketing team to devise creative and strategic approaches to gain maximum impact and exposure when launching a new product.

Internal communications
Supporting your internal comms strategy with regular distribution of information relating to your personnel, appropriately tailored to engage staff at all levels.

Crisis issues management
It happens! Have your press office on-hand to deal with any issues which may arise. We will react swiftly with a strategy for handling press, issuing press statements and press briefing of key personnel. We will investigate all avenues to ensure every possible story direction is covered and your external and internal communications effectively contain the crisis appropriately.

Results Evaluation
All press cuttings and e-coverage gained will be evaluated within our KPI approach to ensure key messages are deployed, target audience is reached and each news story has been worked to its full potential for your business. Our KPI system evaluates internal and external perceptions to ensure PR, and the integrated marketing campaign as a whole, is effective and also identifies areas for expansion and/or adjustment.