First an explanation: by digital we mean web, e-shots, e-newsletters, video and SEO. This list is not exhaustive and we have no doubt that this section of the Aspect site will be the most frequently updated. Digital is an area of immense and rapid growth; we like to think we’re ahead of the game but we’re certainly not fortunetellers. All we can say is that Aspect was one of the first below the line studios to design and develop for web and we have been doing it ever since. We understand the dynamics of what makes a good site from the front and back end and regularly develop sites with e-commerce, advanced search and database facilities. All the sites we develop are now in CMS, giving our clients control over content with the facility for regular updates.
With so much of our communication being digital, e-mail footers have replaced the compliment slip in the suite of items delivered with a new logo. That’s just the start – e-marketing campaigns, closely targeted with a monitored response and linked to current webpages are a great way of promoting the latest developments in your company. With YouTube second only to Google in search engine reach, corporate video, embedded into your website, is a powerful way of increasing your SEO and hits on your site.
As with all promotional campaigns, digital projects have to be approached with a purpose. We will work with you to define clear objectives with measurably results; campaigns that compliments your other sales activity. Last but not least, our digital work looks as good as everything else we produce. We don’t use templates; every idea is original and goes towards strengthening your brand communications.