Is the recession over? Should I stop marketing?

In the news there is lots of talk about the recession, as a result many clients ask us ‘what should I do during a recession? Continue my marketing spend, or baton down the hatches?’ As an agency, we see time and again that companies who invest in sustained marketing activity see growth. However, we also know that this is what you would expect us to say, after all this is our profession. So we looked wider, to see what external objective research shows – Harvard University conducted research in to the last three recessions and this is what they discovered “Brands that increase advertising during a downturn can improve market share and return on investment.” John A. Quelch Professor of Business Administration at Harvard Business School www.exed.hbs.edu/cgi-bin/wk/5878.html – this is a great article and I recommend this to you.